Play the Perfect Round.

Creating a viable annual marketing & sales plan can be a real game-changer, which is why SLP teams up with your membership director and other key team members to guide in the process of developing a goals-oriented strategy. SLP incorporates the club’s long-range vision, a detailed plan focusing on financial results, membership satisfaction and team engagement. The tactical action steps will serve as a solid foundation for future membership business planning.

SLP understands the membership director’s diverse role as club ambassador and influencer on a club’s overall success. This workshop will present day-to-day retention, recruitment, reporting and administrative practices. Whether new to the industry or a tenured membership director, the knowledge shared will enlighten, refresh, and more importantly, drive sales and contribute to service goals.

A membership director can only be successful with the support of a dynamic team, who understand it is everyone’s job to retain and recruit new members. SLP conducts workshops with the very staff members who interface with members on a day-to-day basis to establish new or refreshed standard operating procedures relating to membership marketing and sales efficiency and an unparalleled club experience for members.